What is Digital Marketing Digital marketing or also called Data-Driven Marketing is the general term for the promotion and selling of products and services using digital technologies, which is transacted through the internet. The term digital marketing actually began in the 1990s, but sometime in the 1980s, this idea was already taking root from the automobile advertisement strategy designed by the SoftAd Group, which is now known as ChannelNet, in which they gave floppy disks containing a multimedia promotion of different car models with free test drives in exchange of the reply cards sent over by interested people. With its further development, depending on the device capability being used, digital marketing is also referred to as online marketing, internet marketing, or web marketing. Depending on which country is utilizing digital marketing, the terms vary according to country, like the USA use online marketing, Italy prefers web marketing, and UK sticks to digital marketing. The start of the year 2000 saw a rise of companies employing digital marketing as a way of marketing their products. Due to the fast progress of developing digital devices and digital platforms, many people have started to browse on products and services on the internet, instead of checking these brands physically of designated stores. The fast progress of digital marketing has become so proliferate and so advanced due to the development of various digital techniques, like search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games. Digital marketing not only allows for brand companies to market their products and services but can also provide online customers a 24/7 service, using social media, to make customer feel that they are supported and valued. Customer feedback through social media are equally important for brand companies to help improve their products and encourage an indirect way of advertisement as other people can read online the conversations of the customers. People with access to the internet have many digital media to choose from, such as Face Book, YouTube, Forums, Email, etc and, through these, information can be quickly exchanged globally without any regard to who these people are. Social media has made it possible for companies to boost up brand awareness and customer service relations to existing and new customers.
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In addition to digital techniques, online marketing has also relatively lowered the cost of products and has impacted in reducing costs in external service, advertising, processing, interface design, and control.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.